Olympus announces the new OM-D E-M10 Mark IV and M.Zuiko Digital ED 100-400mm F5.0-6.3 IS new lens.

The new OM-D E-M10 Mark IV is the perfect camera for growing your photography skills. With in-body 5-axis image stabilization, you can take sharp photos and video even in low light. The flip-down touch screen makes navigating the menus easy. Weighing less than a pound, you’ll carry this camera on all of your adventures. Shoot. Share. Inspire.

You’ve started to enjoy photography. Shots from your cell phone aren’t enough anymore, and you’re looking to
get to the next level. The OM-D E-M10 Mark IV is for you. This easy-to-use camera is perfect for developing your
talent and skills. You’ll find features for taking one amazing shot after another. Foolproof technology eliminates
motion blur for super sharp, stunningly bright stills and video — even in dark locations. Take a self-portrait
instantly and share it in seconds. Best of all, it weighs only a pound with the lens. You won’t find a lighter, more
portable camera. The E-M10 Mark IV. Take your photography further.

OM-D E-M10 MARK IV
SHOOT. SHARE. INSPIRE.

Features:
• 20 MP Image Sensor
• Shake-Free 5-Axis Image Stabilization
• 16 Art Filters
• 180° Flip Touch Screen
• Ultra HD 4K Video
• Built-In Wi-Fi
• Built-In Flash

Available Colors: Silver & Black

The body price is $699 available in silver or black, also available as a kit with 14-42 EZ lens is $799.00

The M.Zuiko Digital ED 100-400mm F5.0-6.3 IS boasts in-lens image stabilization and weather sealing in a compact and lightweight form. This lens is ideal for wildlife, motorsports, and telephoto macro shooting. Optional teleconverter boosts range to an astounding 1600mm, allowing you to capture details on a bird’s wing from far away!

M.Zuiko Digital ED 100-400mm F5.0-6.3 IS
THE COMPACT EXTREME ZOOM
A lens with so much telephoto power that’s so compact and lightweight shouldn’t exist.
But it does with the M.Zuiko Digital ED 100-400mm F5.0-6.3 IS, and you’ll love the
freedom that comes with it. It packs a full-frame equivalent focusing range of 200mm
to 800mm. An optional teleconverter boosts it to an astounding 1600mm. That’s strong
enough to sharply capture details on a bird’s wing from 100 yards away. It’s an ideal lens
for wildlife, motorsports, and telephoto macro shooting. Don’t worry about the weather; it’s
weather sealed. At just 39.5 ounces, it’s no sweat to carry, hold, and shoot for hours.

M.Zuiko Digital ED 100-400mm F5.0-6.3 IS Specifications
Focal Length
35mm Equivalent Focal Length

100-400mm
200-800mm

Primary Genres:

Telephoto Macro
Bird Wildlife

Motor Sports Insect Flower

Lens Construction 21 elements in 15 groups (4 ED lenses, 2 Super HR lenses, 2 HR lenses)
Weatherproofing IEC Standard publication 60529 IPX1

(applies when the lens is used with Olympus splashproof Body) / Dustproof construction

Focusing System High-speed Imager AF (MSC)
Angle of View 12 degrees (Wide) – 3.1 degrees (Tele)
Closest Focusing Distance 1.3m (at all focal lengths)
Maximum Image Magnification
35mm Equivalent Max. Image Magnification

0.09x (wide) / 0.29x (tele)
0.17x (wide) / 0.57x (tele)

Minimum Field Size 202.4 × 152.1mm (wide) / 60.3×45.3mm (tele)
Number of Blades 9 (circular aperture diaphragm)
Maximum Aperture F5.0 (100mm) to F6.3 (400mm)
Minimum Aperture F22
Lens IS Mechanism VCM (voice coil motor)

IS Performance

Lens IS 3 steps*

  • According to CIPA standards. With yaw and pitch applied and focal length set to 400mm.
    Non supported 5-axis Sync IS*
  • IS switch
    ON: The stabilizing function of the lens operates.
    OFF: The stabilizing function of the lens is off. The stabilizing function of the camera operates
    according to the setting on the camera. If you do not want to use the stabilizing function,
    disable the function on both the camera and the lens.

Filter Size Diameter 72mm
Dimensions φ86.4 × 205.7mm
Weight 1,120g (without Tripod Adapter, Lens Cap, Lens Rear Cap, and Lens Hood)
Box Contents LH-76D Lens Hood, LC-72D Lens Cap, LR-2 Lens Rear