Author Archives: carroll moore

Canon EF 16-35mm F4 L IS USM Review and Samples

Brand new to Canon’s L lineup, the EF 16-35mm F4 L IS USM is a stocky addition promising improved sharpness in a slightly-weighty package.

Shooting with the Canon EF 16-35mm F4 L IS USMcanon ef16 35 lens

This lens is designed for Canon’s full-frame DSLRs.  If it’s unparalleled image quality you’re after, and not necessarily a super wide lens, it could still make an excellent companion to any Canon DSLR with a cropped sensor.  For the sake of this review, though, I matched it up with a Canon 5D Mark III and took to the streets of Midtown, heading over to Times Square to see this sharpness for myself.

The first thing that strikes me about this lens is the weight – it’s lighter than the 16-35mm F2.8 L, but heavier than the 17-40mm F4 L.  It feels like a lens should, but may not be portable enough for everyone.

The IS

One of the biggest features on this lens is the Image Stabilization, making it the first of Canon’s wide-angle zoom lenses to sport such a feature.  Obviously, this makes a difference for handheld, low-light shooting.  If you plan on slapping this puppy on a tripod (which would not be such a horrible idea, given the weight), the IS seems a little superfluous.


Holy F Stops, Batman!  Starting at F4 and working my way up to F8, I was flabbergasted at how sharp my images are.  While the bulk of my samples were street work, it was nice to see detail close in, across the frame and well into the corners.  For daylight shooting, F8 is the perfect aperture.  For less light, F4 is still workable, but a little hectic.  Aperture performance is going to hinge on the intended use of the EF 16-35mm F4 L IS USM, which brings us to our next point…

Who It’s For

Not everyone is going to love this lens.  Ain’t that always the case?  Canon is essentially courting two groups of photographers with this lens – architecture or landscape junkies, and  street photographers.

Those shooting architecture and landscapes will love the lens, and will find it most useful at F8 smack-dab on a tripod mount.  IS won’t need to be there, but it will probably be a welcome feature.

Street photographers, on the other hand, will find themselves shuffling between F4 and F8 depending on the aperture needed, and for night shooters, that IS is going to make a world of difference.  The convenience of having your standard focal lengths right there at your fingertips only sweetens the deal.

Who Should Buy It

Not sport photographers.  Sorry dudes, but you guys already have the 16-35mm f/2.8 L, and it gives you faster performance when you use that wide, wide aperture.  Instead, this lens is ideal for street work, architecture, and landscapes, and might be of interest to anyone already invested in the 16-35mm f/2.8 L, but who also might want sharper results.

New Canon Sensor Boasts 120 MP, Equivalent to Human Eye

Coming out of CP+ today, and apparently big enough of a story to find it’s way to my desk, a new Canon sensor prototype sports a wopping 120 megapixels, with a pixel count equivalent to the amount of photoreceptors in the human eye.

New Canon Sensor Boasts 120 MP, Equivalent to Human Eye


What does it mean?  Either this sensor takes incredibly detailed, high-resolution and space-hogging images, or it’s another one of those clever sensor-marketing ploys about how “natural” the images look.

In support of the pixel-count-equivalency claim, there is the whopping resolution of this sensor – a not-too-shabby 13280 x 9184 pixels.

So, um, yeah…

Any chance that this new Canon sensor is going to make it to a camera soon?  No.  Ever?  Probably not.  Canon has a reputation for cranking out prototypes that don’t go anywhere (the Canon Wonder Camera, the Colani designs, etc.).  That and the simple fact that overall, the physical size of the sensor is APS-H, and not Full Frame (and therefore not “professional”).

Applications – at some point down the road, Canon posit – may include videography or astrophotography.  Which seems kind of mean when you consider that the Nikon D810A just came out and now there’s this 120 MP sensor hanging over it.

Of course, Nikon might be trying to crank out one of these suckers too, but the Nikon sensor is going to be a dust magnet with a band at the top of every image, soooo…maybe you should just get the D810 and accept

Yelp Extortion: It Only Sucks if You Don’t Pay

yelp extortion

When I was a kid, there was a photography shop in my town.  A real mom-and-pop joint, it had been owned and operated by four generations of the same family.  Those folks loved cameras, but one day the customers dried up, and the business died, and the store closed.

This thing was happening everywhere at the time, and a lot of old shops that couldn’t handle the digital revolution and the rise of e-commerce simply ceased to exist.  Nowadays, if you’re lucky, you can still find some small independent stores that still give you good merchandise and warm, friendly service.  Only now, there’s a new threat:  Yelp Extortion.

yelp extortion

Yelp Extortion,

Now with More Filter!

I’m all for the natural order of things. The strong will overcome the weak. Natural selection has its place in business, too, I believe. But there should be some ethics in there too, not because ethics has anything to do with profits, necessarily, but because all business is founded on human relationships. And if you can’t trust the ethics of the person you’re buying or selling to, can you really trust their business?

Now, thanks to the internet (which brought you such amazing things as BitStrips, Gangnam Style, and the MoneyPak Virus) comes Yelp Extortion.

yelp extortion

Cool, but not as cool as extorting small businesses.

In case you haven’t heard about this, its this teensy weensy little thing where some people are claiming Yelp employees manipulate reviews before, after, or during sales pitches for Yelp’s advertising services.

Yelp would have you believe this is the direct result of A.) raving lunatics or B.) people who aren’t happy with Yelp’s status as the go-to source for consumer reviews.

The stories about Yelp Extortion are real. They aren’t coming from raving lunatics (how many raving lunatics run a business successful enough to warrant paid advertising on Yelp?), and they aren’t coming from shady business owners (who need to have at least 3.5 stars and a certain amount of reviews to get the advertising pitch from Yelp in the first place).

Backdoor deals and faked consumer reporting FROM YELP, WHO WANT YOUR MONEYS, doesn’t help businesses and it doesn’t help consumers. It uses consumer reviews (or the guise of consumer reviews) to extort businesses into paying money to Yelp.

yelp extortion

A Yelp apparel advertisement.  Yup.  Gotta make them bucks somehow.

Yelp Extortion is real, and it doesn’t benefit us, the consumers.  It manipulates data and damages the reputations of businesses that can’t fork over the cash.

Are you ready for the part where I recommend the solution?

Stop using Yelp.  Just stop.  I know, I know:  Where will you find a good coffee shop that serves a soy latte just the way you like it?

Let me repeat:  Stop using Yelp.

Walk or drive (or hopscotch or pogo-stick) to an actual business and see for yourself how well they treat customers, what kind of goods they sell, and what the prices are like.

If it’s horrible beyond belief, just do what people used to in similar situation back in the days before Yelp:  get up and leave.

If it’s truly terrible, at least you’ve got an interesting story out of it.

Then when you go home, sure, tell someone about it.  But putting your review on Yelp won’t help the business or other consumers, ‘cause Yelp is just gonna do what Yelp wants in order to make money.

Do you really want to be Yelp’s biatch?  Do you want to be the leverage the company uses on small businesses to further Yelp’s profits?

yelp extortion

Next time, don’t order the lobster.  

I think, at the end of the day, it’s better to know for yourself – and yeah, talk about negative experiences – but there’s already so much crap online to begin with, do we really need consumer reviews that can be manipulated by the same company trying to sell advertisements to the places you love or hate?

Whatever happened to the joy of discovery, anyway?


The City Through Your Eyes Photo Contest

H and B Digital, a camera store in Midtown, is hosting a photography contest this summer called “The City Through Your Eyes,” open to New York City students 14-21 years of age. The contest has been created as an opportunity for students to capture their surroundings and communicate just what living in New York City is all about.

The City Through Your Eyes

The contest starts now and runs through the end of September. Students are asked to submit one photograph to H and B Digital by September 30th.


All submissions must be in the form of an 8×10-inch print, and must have been taken with a camera. Photographs taken with a cell phone will not be considered. Submissions should be mailed or hand delivered to the following address:

H and B Digital / Photo Contest
29 West 46th Street
New York NY 10036

The contest will be judged by a panel of professional photographers.

There will be 10 winners of the contest. One Grand Prize Winner will receive a Canon Rebel T5i kit with an 18-55mm lens (retail value $849). One Second Place and one Third Place winner will each receive a Canon Rebel T5 kit with an 18-55mm lens (retail value $549). Seven runners-up will each receive a Canon PowerShot Elph camera. All winners will also receive a certificate of excellence for participating in the contest.

H and B Digital is also scheduling a photographic exhibition at the end of the competition. This exhibition will display many of the photographs submitted to the contest, and will be open to the public so we can all see “The City Through Your Eyes.”

For more information about the contest, or to read the submission guidelines in full, a webpage can be found at the following web address:

the city through your eyes

The brainchild of Hershel and Benjamin, two brothers who own H and B Digital, the contest endeavors to reveal the best student photographers in New York City today. Through its stringent submission guidelines, “The City Through Your Eyes” seeks to elevate the most passionate and dedicated youth photographers, and to nurture their talents.

Auctionata is Selling Rare Prints for the Next 24 Hours


If you’ve been longing to get your hands on a Henri Cartier-Bresson, or one of Weegee’s photos, head on over to Auctionata, where (for the next 24 hours, at least) they are conducting an online auction to sell off some rare prints from masterful photographers.

Auctionata:  Eisenstaedt, Goldin, and Richardson, Oh My!auctionata

Henri Cartier-Bresson (1908-2004), Ahmedabad, India, 1966

The digital auction is being held today, June 12, at 6 pm Central European Time.  If you want to get your mitts on some of these opuses, be prepared to shell out massive amounts of cash.  The solitary Cartier-Bresson starts at 2800 Euro.  The estimated value is at 5,000 Euro.  But honestly, it’s probably going to sell for twice that.  Other photographs that jumped out at me as I perused the catalog included several from Nan Goldin and several from Alfred Eisenstaedt.  Weegee is in there too, at an affordable price, I would say.  Even Terry freaking Richardson shows up with a picture of a woman on a bed, legs spread.  The rest of the catalog is breathtaking as well, from landscapes and nudes to street and celebrity photography (including Sharon Tate, Briggite Bardot, Pablo Picasso, Salvador Dali, and Marilyn Monroe).


Alfred Eisenstaedt (1898-1995), American Ballet, 1937


Peter Brüchmann (b. 1932), Sharon Tate, 1960s


Weegee – Arthur Fellig (1899-1968), Bowery Bum, New York, 1940.  (Dear God, if only I could afford to buy this.)

The whole gamut is astounding, and includes prime examples of classic photography and its more modern counterpart.  If you have the funds, you should probably jump at this chance to own a little bit of photographic (and art) history.

Medium Format Mirrorless

medium format mirrorless

Rumors have been flying about a medium format mirrorless camera, purportedly being developed by such manufacturers as Sony and Fujifilm.  Such rumors might seem wild, but more than possible given both companies histories.

Medium Format Mirrorless:  Probably Pretty Possible

While I’m hesitant to jump on top of just any rumor that appears on dubious camera news sites, the likelihood of Fujifilm or Sony releasing a medium format mirrorless camera actually seems fairly positive.  Sony’s the innovator at the forefront of the industry, quick to follow up on the success of the Sony A7 and A7r cameras, and the point and shoot RX series.

medium format mirrorless

Given the success of the company’s full frame mirrorless cameras, the impact they’ve had on the photographic community, and the niche they dominate, is it strange to believe Sony could be considering an even larger sensor niche, with greater profit margin?

One thing that might stand in Sony’s way:  that relative dearth of lenses many photographers keep joking about.  Lacking much of a lineup for their existing cameras, this new medium format mirrorless camera might need to sport a mount to accommodate an already-existing roadmap from some other manufacturer.  Bronica Strikes Back, anyone?

medium format mirrorless

Of course, Fujifilm seems even likelier to churn out a medium format mirrorless, especially when one considers the company’s long-running successes in medium format film cameras.  In addition to this history, recent success with fixed-lens digital range finders like the X100 and X20 mean the biggest hurdle for Fujifilm would simply be a larger sensor and (maybe) a larger body.  

While it might be preferable to see interchangeable lenses for a medium format mirrorless Fujifilm camera, it seems doubtful as the vast majority of Fuji’s rangefinders (especially those in medium format) tend to sport a fixed lens.

medium format mirrorless

While all of this is pure speculation, it doesn’t seem too far out there, given the facts, and way the industry seems to be headed, with every manufacturer (except Nikon and Canon) attempting to find their niche.

Canon N100 Review and Samples

canon n100

Announced earlier this year at CES, and following the innovative design of its predecessor the PowerShot N, the Canon N100 is nice enough camera with a few quirks that might need working around…or just plain understanding.

Shooting with the Canon N100


Controls and Handling

The Canon N100 looks and feels mostly like a real camera.  Not that square monstrosity that predated it (the Powershot N).  Gone is the weird shutter-release-on-the-lens design.  Gone is the…well, not much else.  But just be thankful they got rid of that lens design, sheesh.

You still get built in WiFi, but now you also have a rear-facing camera.  Taking these features into account, along with creative filters (and even a film-simulation mode), one can tell this camera is meant to be fun, even if that comes at the price of performance.

Despite this relative emphasis on ease-of-use over performance, we can’t write the Canon N100 off completely:  a 1/1.7” sensor puts it just a smidgen above some of the competition out there, and with some nice IS and a decent f/1.8 aperture when the lens is at its widest (a 24mm equivalent).

In other areas, the performance seems a little handicapped, with a relatively low ISO range (80-6400), no outward controls for rapidly changing shooting modes, and that weird screen that only flips up 90 degrees (Why Canon?  WHY?).


canon n100 canon n100 canon n100

The lens on this camera is does not offer a lot of zooming power.  Aimed predominantly at people who want to take portraits of their friends and family, this camera doesn’t really need the zoom range that other manufacturers are putting into their products.  However, if you’re looking for some zoom, the Canon N100 has 5x optical and a little digital left over (though I didn’t use it, ’cause who wants to see that eyesore?).  If you’re looking to shoot distant birds, or photograph people from half a block away, there are other cameras out there that might suit you better.


canon n100

100 ISO

canon n100

200 ISO

canon n100

400 ISO

canon n100

800 ISO

canon n100

1600 ISO

canon n100

3200 ISO

canon n100

6400 ISO

ISO performance on the N100 isn’t terrible, with decent results up to ISO 800.  For dimmer situations necessitating higher sensitivity, I would still try to stay at 3200 or under, as ISO 6400 does show a fair amount of grain.


Like most Canon point and shoots with built in WiFi, the N100 is easy to sync to a smartphone using the Canon Camera Window app, which allows transfer to smartphones and tablets, as well as remote shooting and geotagging.  The remote shooting functions were fairly bare-bones with the N100, and silent mode is co-opted by some weird beeping that goes on with the camera when the shutter is triggered.  So, the WiFi isn’t ideally suited for any sort of candid captures, but works great if you just want a basic remote or wish to share photos with smart devices.

Dual View

canon n100

The Canon N100 has a rear-facing camera, so you, the photographer, can still have pictures of yourself when you’re presumably photographing your friends.  I don’t have any friends, but I do love Zeikos camera gear, so I shot that with me making ducklips in the corner of the frame.  CLASSIC.


canon n100 canon n100

Like almost every point and shoot or compact camera out there these days, the Canon N100 also comes with a plethora of artsy filters.  Now, normally these filters suck on small sensors.  Something just seems off, whether it’s the way the image processor handles them, or some curse that befell all smaller sensors by some sort of full-frame warlock.  At any rate, the 1/1.7” sensor and the Digic 6 Processor seem to work in tandem to deliver moderate results, even when using the Toy Camera filter.  (These images were also shot using the camera’s macro focusing mode, which is quite nice, but not as good as some of the competition.)

Image Quality

canon n100 canon n100 canon n100 canon n100 canon n100Image quality on the N100 is surprising to say the least.  Even though I was working with JPEGs, there was still a little room for tweaking, and I even managed to save one slightly under-exposed photograph.  In general, the automated performance seems intelligent enough to do it’s job, while the hardware (and software) give you images with a teeny bit of leeway.  Colors are very nice, and you won’t find a real need for the Vivid Effect unless that’s really your thing.


The Canon N100 is a decent little camera with enough features, gizmos, and doohickeys to keep younger photographers on top of their passion.  Canon has pushed this camera as a “story camera” and there’s a lot going for it in that niche.  The social inclination of the N100, from the rear-facing camera to the built-in WiFi, speaks to the denizens of Twitter and Facebook.  However, a lack of prosumer features, and the half-implementation of some decent ideas (again, a 90 degree articulating LCD…) means this puppy isn’t going to see the audience that the SX700 will, even though both cameras sit at around the same price.

If you’re in the mood to try something new and fun, or you want to be connected while you shoot with your compact, this camera might just be the One.

Olympus SH-1 Review and Samples

olympus sh1

The first impression you might have pulling the Olympus SH-1 out of the box is how much this camera looks like a Pen Camera.  For better or for worse, it isn’t.  Instead, the SH-1 is decidedly a point and shoot camera with a large zoom range and excellent video.  But what else does the Olympus SH-1 boast?  And is the camera’s price tag a fair indicator of image quality?

Shooting with the Olympus SH-1

So it isn’t a digital Pen, but is it still worth buying?  For some, the Olympus SH-1 will make a big difference in terms of what can be captured, and when it can be captured.  The biggest feature on this small camera is, without a doubt, the 5-axis image stabilization, which is being implemented in compact FULL HD video for the first time (so Olympus says, at least).

At any rate, that IS is really helping out video and Image Quality and long ranges, so it’s safe to say that those looking for a compact megazoom – or a pocketable camera that also delivers excellent video – will find this little runt appealing.

olympus sh1


Like most compacts, especially Olympus compacts, the controls and their layout are minimalist but functional.  Missing are any dials for shutter and aperture, and between the mode dial on top and the concise menu layout, it’s plain to see that the Olympus SH-1 is an easy-to-use camera streamlined for a more automatic shooting experience.

Built in WiFi is easy enough to sync to your smartphone or tablet, and the relative ease with which one can change shooting modes (set the mode dial, then press the “ok” button to select different options), gives this camera a certain appeal not readily found in other brands.

olympus sh1 olympus sh1 olympus sh1 olympus sh1


What can I say, the reach on this sucker is fantastic.  From a 25mm equivalent at it’s widest, to a whopping 600mm equivalent at it’s furthest in, the lens is great.  That 5-axis image stabilization only bolsters the performance.

olympus sh1


Manual Mode on the Olympus SH-1 is a bit of a pain.  Like most compacts, here you’re working with a D-Pad to adjust your settings – from Shutter Speed and Aperture, to ISO.  If you’re working in a location with constantly-changing lighting, it may not be the easiest way to use this camera, but if you can set it and run with it, you won’t be disappointed.

olympus sh1 olympus sh1

Art Modes

As usual, Olympus throws in some nifty art filters for certain effects.  While most might seem gimmicky, I personally like the Grainy Black And White effect, which tends to offer extreme contrast for a love-it-or-hate-it feel.

olympus sh1


Panorama mode allows wider images with decent stitching.  It works best with still subjects, and if you wanted a panoramic shot of architecture or landscapes, this feature would prove itself useful.  If you’re looking to capture busy scenes with lots of movement, you may want to look elsewhere, as the stitching software still seems to mar some difficult, moving subjects.

olympus sh1 olympus sh1 olympus sh1 olympus sh1

Image Quality

Image quality is the big bust on the SH-1, and while it might not be perfect, it certainly isn’t abysmal.  As with most small-sensor cameras, the big point one should keep in mind when considering this camera is that you’ll want to get the image right while in-camera.  TRYING TO SAVE A SHOT IN POST IS VERY DIFFICULT.

That being said, I’m still surprised at how this little puppy held up.  I especially enjoyed setting up the WiFi and using my old iPhone as a remote LCD while I held the camera nonchalantly, taking some pretty nice candid shots of people walking by.


It’s no RX-100ii, but the Olympus SH-1 may be the compact to look at.  Generally, it strikes you on paper as being a go to workhorse for stable handheld video, and long-distance lens performance.  With the added WiFi and some minimalist design, however, it could lend itself to almost anyone who wants a basic camera with some decent output.  In general, I would say it performs about as well as – if not better than – Fuji’s X20.  You might lose a viewfinder and a lot of manual controls, but a more portable design will have many right in the Olympus Brand pocket.

Canon PowerShot SX700 HS Review and Samples


New to the scene in March, the Canon PowerShot SX700 HS may seem a little pricey at $349, but the overall performance of this compact superzoom is worth every penny.

CanonPowerShot SX700 HS:  Superzoom Superstar

These days, it isn’t hard to find cameras that give you a lot of zoom.  However, hunt around for a point and shoot camera offering a range of 25-750mm, and you may not have very many options.  One of those options, though, will be the Canon PowerShot SX700 HS, which not only delivers the range in focal length, but does so with stunning results.


Of course, there are other features at play here, and not all of them are aimed at the novice.  For seasoned pros, one of the coolest pros to this little camera is a mode dial not unlike those found on DSLRs, with Manual and Auto exposure modes, as well as Aperture- and Shutter-Priority modes.  There’s also a nice video recording mode (with FULL HD), and built-in WiFi (with a dedicated button for syncing to tablets and smartphones).


For newbies (and even for seasoned enthusiasts like myself), there is is a fairly entertaining “creative shot” feature that makes variations of a single shot, experimenting with filters and crops in the process.

ISO performance is tolerable, and the macro features on this camera are also worthy of note.  To be fair, there are lower-priced options on the market for better macro shots, but the SX700’s big draw is that nifty zoom lens.


ISO 3200


ISO 1600


ISO 800


ISO 400

So who is the SX700 HS for?  It’s not a beginners camera (too many manual options), and it’s not a professional’s camera (not enough pro features).  Instead, the SX700 is a mid-range compact camera designed at those who don’t need the most serious of camera bodies, but would still like something to learn and grow with (without purchasing any lenses).


Because of the camera’s overall versatility, this can be accomplished pretty well, and some folks may want to consider this camera as a lightweight option for day trips or casual photography.

Conclusion:  if you need a camera with a great lens and some a full range of manual overrides, seriously consider this camera.  If you’re looking for something casual to grow with and learn through, again this is a prime camera.  Only those looking for the most rudimentary or most professional cameras should dismiss the Canon PowerShot SX700 HS.

Fuji 10-24 F/4 Review and Samples

fuji 10-24

Recently out in stores (since early March), the Fuji 10-24 f/4 R OIS is a lens of great construction with pretty awesome performance.  Is it worth the $999 price tag, though?  Here are some sample images and some personal input on a lens I became addicted to the moment I used it.

Fuji 10-24 f/4:  Classy Camera Companion

fuji 10-24


This review’s setup:  the Fuji 10-24 f/4 on the X-T1.

When it comes to wide-angle lenses, I’ve almost always used primes.  I’ve handled some nice Tokina wide angle zooms, and I’ve personally owned the Sigma 10-20, and I’ve sometimes been impressed by the performance I’ve experienced or the samples I’ve seen.  Well, Fuji’s new lens has its hooks in me.  It’s truly a great lens.  It may not be worth the money, though, depending on who you are and what you shoot.

fuji 10-24 fuji 10-24

I found the easiest way to use this lens to be setting the camera to aperture priority mode.  On the X-T1, this simply meant setting shutter speed and ISO to auto, and trying desperately not to fudge the aperture ring too much.

The Aperture Ring

This is the only negative thing I really have to say about the lens:  the aperture ring sucks.  Okay, maybe not sucks.  But it’s just too easy to move inadvertently.  Some basic prep time spent memorizing the position of the three rings – aperture, zoom, and focus, probably would have helped, but I’ve got too short of an attention span for that so I hit the streets and cursed at the camera in my head every time I scrambled to get a shot.  In summation, it’s not so much a deal-breaking flaw as it is something you can learn to work around, or work with.  Just be prepared to drop one or two mental f-bombs.

fuji 10-24 fuji 10-24

The Glass

Astounding glass can be found in this lens.  Maybe it’s the quality of the glass itself, or the coating they’ve put on the glass, or a spell cast by wizard from another dimension, but the performance here is fantastic.  There is some drop in sharpness at the extreme corners of the lens, but when you shoot at f/8 and up, you can kiss that hiccup goodbye.  And given that this lens is primarily aimed at landscape and architecture photographers, I don’t image many people would be shooting at f/4 to begin with.

fuji 10-24 fuji 10-24

Image Quality/Color

Probably having just as much to do with the fact that I’m using the X-T1 as it does the lens, the colors and image quality are still impeccable with this camera.  Given the choice of pairing the Fuji 10-24 with the X-T1, or sticking with the kit lens, I would pick the 10-24.  Mostly because I love shooting wide, and photographing on the street, but also because I personally feel the images that I am getting with the 10-24 maybe be just a little better.

fuji 10-24 fuji 10-24


Again, the Fuji 10-24 has some great construction, with a mostly metal exterior and interior (although there is still a little plastic on the front and rear inside barreling).  The heft of the lens is nice, with what I would say is just the right amount of weight.  It may put off some prospective buyers, especially those looking for a lightweight mirrorless setup.  Luckily, most of those people tend to go for Olympus and Panasonic, so this lens shouldn’t be disappointing to them.

fuji 10-24 fuji 10-24

Who It’s For

Generally, I’d recommend this lens to people who love the wide-angle look.  Duh, right?  But that price tag ($999) can be a bit steep for some, and it really is a specialty lens.  Couple this with the fact that you still get a keystone effect in shots of architecture, and it may not be everything Fuji has claimed it to be.  Definitely a high quality beast, but more suiting to people who can live with distortion than those who can’t or just outright abhor it.  Also, as I mentioned above, it isn’t very light, so weight may throw some people off.  I would say this is ideal for street photography and landscapes, but I would definitely suggest you try before you buy.

fuji 10-24


I’m addicted to this lens.  I love the 15mm focal length, I love the weight (it doesn’t feel like it’s another plastic lens with an over-inflated price tag), and I love the image quality.  I still detest the aperture ring, but maybe I’m just becoming a crotchety old man.  Who knows.

fuji 10-24

Just for fun, here’s a Toynbee tile I found while testing the lens.

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