Nikon 1 V3: Mirrorless Goes Manual

Nikon 1 V3 sample pic

Circulating the web right now is a rumor that the upcoming Nikon 1 V3 – expected to appear early next month – will offer mirrorless tech in a new package.

Nikon 1 V3

Rumor has it that the next addition to the struggling Nikon 1 system will be the V3, a manual mashup following the design of the Nikon P Series cameras (which were in turn the answer to Canon’s G Series), but with interchangeable lenses to boot.

Nikon 1 V3 sample pic

The back of the P7800, showing an abundance of manual control dials.

Is it true though?  Since mirrorless cameras started appearing, and increasingly since their advocates began predicting the death of the DSLR, many of us have been waiting for a mirrorless camera to offer external controls for manual photography.

Whether we want to buy into mirrorless systems is beside the point; until there is a camera out there offering manual control at a decent price point, who cares?

The decent price point is key here, because despite the fact that Olympus has been making great strides in the E-M cameras, neither one is particularly enticing from a fiscal standpoint.  And while Nikon and Canon both seem to offered examples of too little too late, a combination of interchangeable lenses with outward controls speaks to many of us enthusiasts who are thoroughly disgusted with novice-forward offerings of Fuji and Olympus.

Not only is it a win for consumers to see this final missing link between a mirrorless camera and a DSLR, but it’s about time both Canon and Nikon got their minds in the game – by kowtowing to consumers’ desires for mirrorless cameras that don’t suck.

Nikon 1 V3 sample pic

An awkward grip and bulky viewfinder made the V2 an epic fail.

Because, if we’re going to be honest, the offerings from these two monolithic manufacturers has done just that.  Canon’s M 1 leaves something to be desired, and the eye-gouging lack of aesthetic, among a dearth of other pluses, has left the Nikon alternative in similar straits.

Will it be the end of the DSLR if we do see a Nikon 1 V3?  Somehow, I doubt it.  People will always want a DSLR.  Manufacturers like Nikon and Canon aren’t going to relax the stranglehold they have on the industry, and the only contender to an SLR consumer base is Olympus, whose mirrorless flagship still offers only half the sensor size.  Another thing to consider is that no matter who the manufacturer is, any mirrorless camera is aimed at enthusiasts and not professionals, so it’s going to be laden with junk features no one really needs, like grainy black and white filters.

I mean, artistic filters?  Really?  Is the camera industry that scared of the iPhone and Instagram that they have to offer crap filters to make idiots feel more artistic?

But I digress.  What was the point I was trying to make here?  Oh yeah, that camera companies are backwards and market to established niches, but are lazy when it comes to cross-selling to anyone other than “enthusiasts.”

Nikon 1 V3 sample pic

Hopefully the V3 looks more like the compact V1.

Anyway, it’s too early to tell right now exactly what the Nikon 1 V3 will look like, but we can still expect it early next month.

Just in time for an epic case of buyer’s remorse.

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